The wires are all a-twitter with the announcement in the wee hours today of a new "strategic alliance" formed between CBS, that staggering old-media dinosaur, and the Electric Sheep Company, still wobbling on its lamb limbs. What's in it for the little people?
I'm guessing they *aren't* going to call the project "SheepBS," but it's indicative of the world in which we live that I didn't feel as if I could put a title like that on a blog at the Herald without fearing Walker, whose own blog is sponsored by the ESC, would pull the plug on me.
The news of the $7 million infusion from CBS for our favourite FIC sherpa company isn't really all that surprising. After all, they had contracts with the L-word and Star-Trek, and the CBS guy seemed to be gushingly in love with them. And small wonder, because the Sheep deliver the dream to people who otherwise would still be stuck in appearance mode and getting their asses caged in the Welcome Area.
I know the Sheep have been hiring like crazy, and few people realize how many regulars at SL have been sucked up by the Sheep Borg -- Torrid Midnight has essentially now left the nasty, back-biting world of SL fashion and now works as an events manager for the Sheep; SnoopyB Zamboni who used to be a futurist for a think-tank called Accelerating Foundation is now the futurist-in-residence at the Sheep; look on the web pages and you'll see lots more, some hired from real, some from Second. They're going to be moving into a big loft in Brooklyn and it will probably be a cool, happening sort of place.