I've been waiting for a long time for Twitter to convert from a conversation about tech itself, to something with substance. Now, various big influencers are dropping in the substance of their own very heavily biased views that brook no dissent whatsoever. Will we be able to continue the conversation, or will we face brutal broadcasting that we can't turn off, because we are embedded in the social media ourselves?
I've been thinking a lot about Twitter lately because it went from being a silly curiosity, to fun, to my main quickie news source for the day, to being annoying and even a public menace sometimes, in my perception. So I'd like to study how that came about.
I guess it's no accident, comrades, that Steve Rubel, whose blog is really the best in that sort of business, for my attention-economy, has a self-professed rant up about how social media should just be called "media" now, and then Eric Schonfeld of Tech Crunch is saying that his old job as journalist and new job as blogger all seem seamlessly merged now. Because all these guys did is figure out that social media/new technology (including virtual worlds) are just ways for the few to influence the many, just a slightly different and more emotionally powerful few and many.
Tech Crunch is this site that decides whether start-ups live or die in Silicon Valley, and therefore makes grown men shit in their pants, I guess. Micropersuasion is part of Edelman, which is a very powerful global PR firm (to see how powerful, do two things: Google Edelman and find that you don't get...the Wikipedia page, which is what you get on most things in the world, but you get the firm's own website. Nice! Then go to Wikipedia, and find the entry for Edelman, and see how...lean and sparse it is lol). I guess that's why as wonderful as Steve Rubel is, I find it irritating when he says: "Follks, it's time for all of us, especially "The Joes," to give ourselves the self-respect we deserve by calling all of this work "media." Otherwise, by continuing to propagate the term "social media" we're just reserving our seat at the kids table for our little cut up pieces of chicken. it's time to feast on drumsticks like the adults do. Google doesn't delineate. So why should we?" Hey, Steve, the day I can put icons on my website that says MY EMPLOYER EDELMAN and AD AGE, I'll be eating the drumsticks with you, champ : )
So what, if like many of my readers and tenants, you have never heard of Robert Scoble, Mike Arrington, or Steve Rubel? (I had never heard of them until this last year). What happened, is that while you were still rustling the pages of your dead-tree Sunday Times on your knees next to your microwaved croissant on a hand-painted Macy's Cellar plate, thinking the Ochs Family ran things, these guys who made Internet media technology and these guys who made the advertising firms, who used to be on the other side of the editorial firewall, have simply knocked it down and taken over. I'm not sure they even know what a "firewall" between editorial and advertising *is* as most of them think a firewall is what is in your computer. Look, here's the difference: Pinch doesn't Twitter. I don't think Pinch even has a blog.