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« The Garbage Scow of Second Life | Main | Yavanna Llanfair JUST as annyoing as AnneMarie »

June 11, 2011


Cinder Roxley

it would be nice to have the privacy to start off with. some people like being mentored, and some people like me find it patronizing and smothering. when i joined, they had welcome island or something, i don't remember, i had to personalize my avatar, find the torch (i remember searching for it all over the island frustrated that it was in MY library, not a library on the island), learn to drive, etc. some people helped each other, i just avoided all that, being a loner who figured out everything on the sims 2 alone, i figured i could manage learning sl on my own too, and i did.

a relatively easy point and shoot machinima program i've seen is jing pro for $14.95

it's the baby brother to camtasia, (it's what all those torley tutorials use) but much more expensive ($300 or so) you basically put sl in a window, tell jing pro to record that area, and then let it do it's thing and share the file on vimeo or whatnot. it only records about 5 minutes of video. might be worth looking into. :)

Lum Lumley

> BTW, I began researching this Les
> Paul doodle today by trying to
> find the technology involved. I
> assume it's just flash or java or
> something. But is it more? Is this
> HTML5? Or what?

It's a mixture. It uses Flash to play the sounds, will use HTML5 if the user's browser can display it to show the guitar strings, and Javascript to tie everything together.

> And is Google making a virtual
> world in pieces?

They tried and failed.

Prokofy Neva

well Lum, duh, I know, I was on Lively, and it was kind of a bust. They didn't have user generated content. It was annoying. And I still think they will come to it anyway. Eventually when the whole web is 3-d and interactive you'll realize oops there is an entire Metaverse and Google owns it because they own the search.

Darien Caldwell

flash things you can interact with have been around for decades. I don't consider Google's effort original or innovative, it's just a bit of fun.

I would think the reason people like it and not SL would be self-evident.

One you go to and there it is, you click it.

the other you have to go download a client, sign up for an account, design your avatar, build or buy an instrument, (and if you buy, figure out how to get lindens), and then maybe, you can do nearly the same thing (though not really as SL sucks at delivering sound in sync unless you preload sounds etc etc).

SL has a 1000% steeper learning curve than a webpage doo-dad. So it's accesible to anyone really.

Same story as always.

cube inada

heres the deal...
its just "does"... no sign ins, no installs, no tutorials.., thats WHY its gotten to "millions"- that plus the viral nature of the networks and power of the google brand...

but why is it "cool".. because its a clean example of realtime virtuality.... and to many, still clicking on facebook words and picture buttons in html... its "new"..

its responsive and gets the imagination of the tech magic going with the "masses"

its actaully a copy of what "got my virtual lightbulb on" back in 1988..when i saw the "tape recorder" and music instruments drawn in the room in the "\manhole" an alice wonderland black and white multimedia piece done by the rand brothers who would go on to add color, and make MYST....

its another MYST moment, but this time on the "webpage" for most....

yes. realtime 3d and what sl offers folks like jaycatt etc. is much deeper and more satifying and sustainable.. but its still left in "viewer 2 crashes my system land"
or ..web3d isnt ready yet.. from google aor big brther speakers..who arent ready yet themselves to make bank on web3d...
macromedia 2000;)--

so thats it... were back to hypercard and the mac in 1988.. and clicking on pictures of dinosuars that make growling noises(jurrasic park -voyager diskette books-1987) now on ipads and in color with multifingers instead of a mouse....

its almost "revolutionary" but thats only for steve jobs to say...again.
or the folks at

you should go and make noise at the panels...95 bucks... IF they let you get the

cube inada

oh, i also suspect for millions beyond facebook flash like farmville or wingo... they are "huh" so what?...

and that this is mainly nothing more tha geeks( googleites) selling new tech to further make artists redux or loose everything... mainly html5.:)

gotta kill all that flash stuff that made money for creatives for the last decade, so that my college buddies can start angencies that sell html5 and whatver i sell to them.;)

i am so bored.

Osprey Therian

I think for new people SL is like traveling: time-consuming, complicated, resource intensive, with the fear that you'll be lost in an environment where you might unwittingly become the butt of jokes through not knowing the lingo. The doodle is quick, private, and limited, with no risk.

Ages back LL had TV Linden, and offered a wee window into SL. I think that was ahead of its time and that now might be a better time to do it. LL has had loads of ideas to entice people, and might do well to revisit some of them.


Prok, this is a really clever analysis. Even though I haven't been a Linden in over a year, I still puzzle as a marketer over why people didn't "get" second life en masse, what is the psychological key to unlocking those doors for people?

Linden homes, in theory, was an attempt to provide that privacy you speak of....but even still one has to go through that landing in a public space first...which is why onboarding was tried privately first.

I don't know what all the answers are, clearly, but one thing I've always liked about you is that you made me think. Thanks for this thoughtful post.

Melinda/FKA Pink

Prokofy Neva

Thanks for the nice comment. There are definitely psychological keys, and they aren't the same for everybody, but a killer as you must know is that entry -- the welcome areas are horrible and scare people away.

If someone gets a Linden Home on the first go -- and I can't believe there'd be that many of those -- why couldn't they teleport to it directly? It would be better for them to be alone with a pack of landmarks to better places than welcome areas, or in a sim where they might see other newbies, than what they get in those cess pools.

Those islands you land on with the paths to fall down and the head-banging buildings -- well, that's not workable.

Well, Pink, you seem like a smart cookie, and you have all kinds of educational and life experience credentials. So why is it that some of the top talent of the tech world, listed on TechCrunch and everything like that, can't beat the problems of SL? and you weren't the only one.

Yes, the user base is blameable for its amateur-hour approach (but that's the customer base and you have to embrace it); it's drama (the relationship with Linden Lab is part of that drama for such that keeps them enthralled); it's anti-commerce fetishes and over-magnanimous freebies. But the Lindens have founding fathers' syndrome too.

I think until more residents in the newbie briefing business are consulted from different constituencies, and there is more transparency about the retention problem so that people can put their minds to it as a public issue, it won't change.


Good questions Prokofy. I think I'll tackle them in a blog post on my own blog. there I'll have the space to think and format. I don't think I have even close to all the answers, but if I were to sum it all up, I think it's a classic "crossing the chasm" problem. To go mass market means to alienate and possibly even entirely lose the core user base and cash flow model, which takes time and money and carries significant risk to current established cash flows. It would take strong stomach and deep pockets and the board appears, in my opinion based on my experience a year ago, to have neither. Meanwhile the asset value, in my opinion, continues to decline while they hope and pray for a savior to help them find the easy way out. There is no easy way to this, though. Which is why I remain pessimistic about the company in its current state--and as hard as it may be for some people to believe--this has zero to do with the fact that I was let go. I come from the internet where companies are born and die every day--I am not locked into any of the romantic notions of a virtual world utopia. (For better or worse as I'm sure many of the community thought. :) )

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