Here are the theses for my war against Cory Doctorow and against copyleftism:
COPYLEFTISM ONLY WORKS FOR A FEW HEAVILY SELF-PROMOTING PEOPLE
1. Giving away the book does not sell the book for everyone; even Raph Koster says this, who gives away music, not books. Quite a few admit *it doesn't work*. Andrew Keen has documented in Cult of the Amateur how Myspace music giveaways are not in fact sustaining bands.
2. Giving away the book is not a loss-leader like capitalism marketing, it is Maoist marketing as it oversaturates the market with freebies and destroys the incentive and market for other people to *sell* their books
3. Giving away digital books destroys RL bookstores and publishing houses which pay advances to writers.
4. Giving away books makes authors rely on lecture fees, and they can't all get them. Few could use the model of university and club lecture fees, as there are only so many slots available in these venues, and the top-fee-paying ones drop off to beer money in the long tail.
5. The lecture relies on the concept of "being about the fad of giving away", i.e. a propaganda talk, not substance.
6. Giving away books does not lead to tips that equal the living wage that books might -- those who are honest about this tell us this.
7. Giving away books is the luxury of those who have jobs in big IT, or as professors, or dwell in basements with their Mom to pay their expenses
8. Generating the demand for the million downloads that *might* make a "personal brand" require the author to become a travelling salesman and constant free social media broadcaster -- this involves not only unpaid hours.
COPYLEFTISM IS A CULT RELYING ON DESTRUCTION OF OTHER MODELS TO SUCCEED
1. Doctorow doesn't just preach this for his own niche (science fiction) which is substantially aided by his own "personal brand" as an iconic copyleftist, he insists that everybody try this and that it works -- a proposition not researched nor sustainable.
2. He preaches copyleftism and demands the removal of DRM for everybody, he doesn't just offer his own goods for free, because his technocommunism cannot survive "in one state" but has to be globalized to keep being ideologically tenable.
3. Copyleftism has destroyed the newspaper and magazine, and online versions of these media will not survive or not get all their costs paid using the same copyleftist mantras
4. Surviving online media is asked to survive by demanding that advertisers buy spots, a concept that relies on advertisers to keep buying ads that don't work, in media that can't sustain itself and is dwindling.
COPYLEFTISM RELIES ON HYPOCRISY, DISSEMBLING, AND ONE-HIT WONDERS
1. Doctorow brags that his giving away a million books enables Forbes to commission him a more expensive magazine article, although his copyleftism is what is killing magazines like Forbes that won't be able to go on surviving such as to keep giving honoraria to copyleftists.
2. Doctorow never tells you the spread sheet hard numbers on the results of his one million downloads in terms of actual sales of his books, nor can we correlate accurately those hard-copy sales with the give-away scheme when he is busy hustling the book in lecture tours.
3. Doctorow says disingenuously that he was "on the New York Times best-seller list for 4 weeks" etc. but that was in the children's chapter book list, he didnt' stay on it, nor did we hear the sales, nor did we correlate giveaways/sales.
4.Much of Doctorow's fame accrues from being "the first" to give away books and claim to make money, and relied on a solid niche sci-fi and geek fan base. He fails to acknowledge that "firsts" always make money on beta/free media (like Second Life) because they can *rely on the old media to cover their new media first*. But old media doesn't keep covering the next story, no longer a story, and old media is dying because new media is killing it!
COPYLEFTISM RELIES ON SILENCING -- OR THE FAILURE TO FOLLOW UP -- BY CRITICS
1. Doctorow, despite being an EFF fellow, accuses me, a vocal and vehement critic who rightly calls him a "bolshevik" and urges boycotting of his books, of "harassment" on Twitter and abuse reports me to try to get me banned and shut up.
2. Kevin Kelly browbeat David Pogue into giving away a book for free because David Pogue criticised copyleftism with the same theses I use here, and he was bullied into providing a book for free, evidently. But he never followed up on whether the book sold.